You must be the change you wish to see in the world.”
1869-1948, Preeminent leader of Indian nationalism
Trend #1 – The Internet
Everybody knows that the internet has changed virtually everything… especially the Travel Industry. Online giants like Hotels.com, Expedia, Travelocity, and Orbitz have revolutionized travel. Even Travel Agents & Agencies are booking online while the general public searches and buys their own vacations online. In fact, it’s estimated that 82% of all travel is now being booked online. Travel is one of the most Tourconsultancy topics on the internet… and also the most profitable.
The internet is simple, seamless and the perfect medium for the travel industry. We just point, click, and pack our bags. Before the internet, however, an agent’s bread & butter was commissions earned with business travelers… predominantly flights. American Airlines was the first to pull the plug on paying commissions on flight purchases as the internet started coming into its own and more business travelers were finding better deals online.
Since 1997 well over 200,000 agencies went out of business. Over 1 million travel agents lost their jobs to the internet. That number grew after 9/11. The days of brick & mortar very quickly got taken over by click & order, making for a far more efficient system. However, those very few agents & agencies that could foresee the positive impact the internet could have for them, jumped right into the explosive opportunity that the internet introduced, to maintain as much of their client base as possible. Very few, a decade ago, opted to go with the flow of change. Today, everyone understands that the internet is here to stay. When we are adaptable to change, we flourish… and profit.
Because of the internet, the online travel agent is also home-based. Because of the tremendous opportunity, continuous industry growth, and #1 industry training, today’s travel agent is your mother, cousin, aunt, neighbour, best friend, etc. and earning 60-100% of the vendors commission. It’s for everyone.
Trend #2 – Word-of-Mouth Marketing
Word-of-mouth marketing has been and always will be the best way to market anything. Statistics prove that 80% of all vacations (most anything really) are taken because of a recommendation from a friend, family member or co-worker. Think about the last time you came home from a vacation. Did you keep it a secret? No way! We talk about it for 2 months before leaving and talk about it for 2 months after we get back! And we show everyone pictures and videos! And we recommend the destination and hotel to everyone (or not) and tell them where we bought our terrific deal!
Familiarization trips (FAMs) play a huge part in word-of-mouth marketing. The only way for agents to really learn about what they sell is to experience it first hand. FAMs are put together by cruise lines, hotel chains and destinations worldwide. They usually include accommodation, tours, meals, shows, transportation, etc. Prices are slashed making it affordable for agents to travel multiple times a year… VIP!. The vendors roll out the proverbial red carpet for agents when they arrive. They’re given the most exclusive experience possible because vendors know that when agents return home… they’re going to talk about it!
The average person will purchase his vacation online at retail, once a year.
Agents will travel multiple times a year, all over the world as far and wide as they want to go, for pennies on the dollar. For this, FAMs continue to be one of the major perks today for agents in the industry.
Which takes us to…
Trend #3 – Home Based Business
Travel students, Baby Boomers and everyone in between are bringing travel home!
Leading agencies smart enough to follow the internet trend, have gone online and now offer just about anyone the opportunity to be professionally trained to operate and sell travel from home!! Woohoo!! That’s right! YOU can sell travel from the comfort of your own home and get paid!
Doesn’t it make sense that if you’re going to travel anyway (especially as much as the Boomers), that you buy it from yourself and get paid? Or get paid commissions on the trips your friends, family, neighbors and co-workers are taking already? Of course! Most people will do business with someone they know & trust. You may as well be that person, right?
Agencies quickly caught on to the franchise phenomena online and have opened up the opportunity to just about anyone with a valuable work ethic who is willing to learn. Coupled with word-of-mouth marketing… you’ve got a winning combination! The more knowledgeable you become, the more perks, FAMs, FREE trips, upgrades, etc, become available to you… cha-ching!
I’ve been selling travel for years. Everyone who knows me knows that I’m a travel industry professional. For more than two decades I’ve been asked “How did you come by this work?”