The Importance of Product Photography for your E-Commerce Store

The Importance of Product Photography for your E-Commerce Store

When it pertains to online buying, we rely entirely on visual clues for making our choices. Simply put, product photography is one of the most important factors to consider when setting up an online store. One of the most convenient ways to obtain your images is by using a company like Clothing and Product Photography Studio in Los Angeles. This type of service can help e-commerce stores get professionally-shot photography that will look amazing on any website. But first, let’s talk about why images are so important. 

Making the Virtual Experience as Good as the Real One with Photography

Even customers that appreciate the benefit of shopping online need as much information as possible about the product they’re considering. In place of the ability to interact with a physical product, see it, and touch it, your images will have to do 100% of the work. Online shopping has caught on, and it’s going nowhere, meaning people will continue to make purchasing decisions based on images alone.

Images and product descriptions work hand-in-hand to give your target customer a fully immersible experience. Without it, your chances of converting are nearly zero. But once you get both parts right, you’re on a path forward to making profits. With the right combination of creative copy and stunning visuals, your customers will be one step closer to adding your product to their shopping cart. 

Make Sure You Also Have Compelling Product Descriptions

We don’t want to underestimate the importance of writing good product descriptions. However, keep in mind that even the most avid readers among us can stop reading something mid-sentence, especially if we’re just shopping. That isn’t to say you shouldn’t put any effort, thought, or creativity into your writing. But the fact is that your images will do most of the talking for you. 

You Must Include Multiple Product Images for your Online Store

We must emphasize the plural “s” in “images.” You should have more than a single image for each of your products. Each one will need several photos from different angles and perspectives. Remember, the key is to provide your customer with a fully immersible experience; that is, the next best thing to actually being in a store. 

You will want to have high-resolution images that provide different viewpoints: up-close, from a distance, aerial view, etc. There are different types of product photography techniques that you can apply. But whichever you decide to choose, make sure it’s the right fit for your product. 

For example, if you sell clothing, you might have to determine whether you’ll want to have a human model or not. Several techniques don’t require the use of a live model, such as ghost mannequin photography. But regardless of product, the key is always to have highly engaging photography. 

How to Get your Online Store Photography 

While it may be tempting to take a DIY approach with photography, it is not recommended if you’re serious about putting forward a professional impression. Let’s face it; even the best camera phones will not match a professional product photographer’s experience and professionalism. For one, capturing compelling images goes far beyond the photograph itself. Other factors involved are preparation, set-up, and complex editing procedures. Therefore, unless you’re a professional product photographer yourself, let someone else handle it for you. Avoid the headaches and focus on what you do best.