You just have to check out the prices for traditional marketing campaigns, and you will notice that you will need a few hundred thousand dollars for a simple television campaign.
At the same time, direct mail became obsolete since the internet took the primate, which means that if you have a small business and you wish to maintain both traditional and digital forms of marketing, you have to find the way to do it without bankrupting.
When you consider all expenses that come with live television and radios, the most affordable way to reach more people than before is by using promotional merchandise.
We are talking about wristbands, that come from suitable materials and that will present a message so that people can use them with ease.
By checking out this link: https://24hourwristbands.com/custom-wristbands, you can find a place where you can search for customized wristbands that will promote your business along the way.
1.Affordable Price Tag
We have mentioned above that advertisement costs reached their maximum, which means that most small and medium businesses cannot afford going minute on the air.
If you have in mind that running a single television ad will take more money than you can spend on digital marketing in a year, you understand what we are saying.
On the other hand, you can use wristbands as the alternative to traditional channels, especially since they are affordable and will work for businesses of all sizes.
Of course, everything depends on the manufacturer you find, but you will pay little when compared with other promotional channels.
At the same time, every single customer that walks down the street with the wristband means that you will get free advertisement similarly as with t-shirts but for a lower cost.
Most companies choose to buy in bulk so that they can save more money in the long run, so you should create a strategy that will allow you to make customized wristbands that will boost your business and be appealing to your customers.
You should check here to learn everything about merchandise marketing.
2.Wide Array Of Possibilities
You can use wristbands because you do not have enough money to pay other promotional channels and strategies. However, you will not lose a thing by paying a small price tag, because it is more effective nowadays to invest in wristbands than in video ad.
Of course, you should avoid thinking that each wristband looks the same because you have to customize it to present message from your company. Numerous companies across the world are using different colors as well as materials to stand out from others.
The most common option due to durability and price tag is silicone because it will retain its color for years after purchase, which is the most important factor when deciding a manufacturer.
In case you wish to save money on the overall costs, you may choose other types of bands that are cheaper such as plastic or rubber, but have in mind that they are not as durable and popular as silicone ones.
Finally, you can also appeal to people that are buying from you for years by creating a limited edition of leather bands that will provide them the possibility to use them on daily basis.
These wristbands will appeal to customers that have more money than others have and urge them to remain your customers in the future.
3.Differentiate Them Beforehand
You should always try to be as unique as possible and create different types and designs based on the current event or promotional purposes. For instance, numerous event organizers and festival executives use them to identify important people and the ones that require attention.
Therefore, when you decide to hold a special event, you can give wristbands in one color to important customers, and use other designs for the public. That will allow your employees to feel like part of something big so that you can differentiate them in public.
As soon as you see them walk around, you should know what to focus on, and through it, you will make your important customers feel better about them, which is the step that will help you maintain them along the way.
You can also use different colors so that you can differentiate between employees and customers, which is another important way of using them.